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Of course I know what that is...

Sustainability has become a popular concept and seems to be the buzzword of the decade, but what exactly is it? The Brundtland Comission may have come up with the most accurate and succinct definition back in 1982. “Sustainable development meets the needs of the present without compromising the ability of future generations to meet their own needs.” At its heart, it is creating systems that can continue indefinitely as a part of the bigger picture and not just in separate pieces, whether that system be ecological, cultural, social, economical, etc.

How can I be more sustainable?

Sustainability is maintaining balance between human and natural systems. As a society, we are blazing through non-renewable resources and destroying our renewable resources. Major reforms in our human made systems need to happen in order for society to be sustainable and last, healthfully, well into the future. What can the average individual do in order to affect a societal shift towards sustainability?

If you live in the United States, you are a consumer and there is no way to avoid it. Even if you decide to live off grid in a tiny house, there are going to be manufactured products that you need. It is possible to be a more sustainable consumer though. That is where comes in! Let a sustainability professional navigate this complicated world for you in order to avoid the status quo and/or greenwashed products and purchase products that actually help move the compass towards sustainability. By increasing customer demand for sustainable products, businesses that are innovating sustainable solutions will be rewarded and become the new status quo!

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